JustFab Introduces New Paulina Rubio Collection to Hispanic Media
JustFab announced the launch of an exclusive collection of shoes and handbags in collaboration with Latina superstar Paulina Rubio.
To announce its partnership with Rubio and raise brand awareness in the U.S. Hispanic market, VPE coordinated two media events at JustFab’s flagship store at the Glendale Galleria.
McCafé® Pumpkin Spice Latte Makes Debut at Latin GRAMMY® Acoustic Event
McDonald’s partnered with The Latin Academy of Recording Arts & Sciences to introduce its new McCafé Pumpkin Spice Latte to a crowd of more than 650 Hispanic influencers during a private concert by singer and Latin GRAMMY® winner Draco Rosa at Avalon Hollywood in Los Angeles.
Televisa Foundation Announces Its Launch in the U.S. to Help Latino Children and Youth
Televisa Foundation announced its official launch in the U.S. with two special events in Los Angeles executed by VPE Public Relations to drive media attention and positively engage with the Hispanic community, including students, teachers, parents, and community and education leaders. Read More
TELEVISA HELPS STUDENTS LIVE THE DREAM
Actress and author Dulce Maria, former member of the popular Mexican band RBD, recently spoke to students in Houston about achieving their dreams as part of the Live the Dream national tour sponsored by the Televisa Foundation.
Tradigital communication strategies for an evolving new market
As the tail end of millennials turn 21 and graduate from college, it's time to turn our attention to next major consumer group - those under 21. Gen Z is huge. According to the U.S. Census (March 2015), those under 20 represent 25.9% of the U.S. population or 83 million people.