Passion > Culture > Communication
Established 1988

JustFab Introduces New Paulina Rubio Collection to Hispanic Media

JustFab announced the launch of an exclusive collection of shoes and handbags in collaboration with Latina superstar Paulina Rubio. To announce its partnership with Rubio and raise brand awareness in the U.S. Hispanic market, VPE coordinated two media events at JustFab’s flagship store at the Glendale Galleria.   Read More

McCafé® Pumpkin Spice Latte Makes Debut at Latin GRAMMY® Acoustic Event

McDonald’s partnered with The Latin Academy of Recording Arts & Sciences to introduce its new McCafé Pumpkin Spice Latte to a crowd of more than 650 Hispanic influencers during a private concert by singer and Latin GRAMMY® winner Draco Rosa at Avalon Hollywood in Los Angeles.  

Televisa Foundation Announces Its Launch in the U.S. to Help Latino Children and Youth

Televisa Foundation announced its official launch in the U.S. with two special events in Los Angeles executed by VPE Public Relations to drive media attention and positively engage with the Hispanic community, including students, teachers, parents, and community and education leaders.  Read More


Actress and author Dulce Maria, former member of the popular Mexican band RBD, recently spoke to students in Houston about achieving their dreams as part of the Live the Dream national tour sponsored by the Televisa Foundation.
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It’s a bittersweet moment at VPE as my partner John Echeveste leaves the agency to embark on a new career. While I’m glad La Plaza de Cultura y Arte is poised for greatness under his leadership, it’s not easy to bid farewell to my business partner of 25 years. Our partnership survived the recession, 9/11, turn of the millennium, and Dan Quayle. He will be missed. The way I see it is that I’m not losing a partner, I’m gaining a much, much bigger office. – Patricia Perez ...

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RT@TelevisaFoundat: Dressing your Child for#Preschool: The Most Frequent#Errors

It’s a bittersweet moment at VPE as my partner John Echeveste leaves the agency to embark on a new career. While...

John Echeveste departs VPE for new position, Patricia Perez to lead the firm.

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