Passion > Culture > Communication
Established 1988

Disney California Adventure Honors Three Kings Day

Paying tribute to the richness of Latino culture, Disneyland Resorts celebrated Three Kings Day, also known as Día de los Reyes Magos. This was the grand finale to the season-long ‘Disney ¡Viva Navidad!’ -- a four day event showcasing this traditional holiday with special decorations, food and entertainment, including folklorico dance, Mariachi, Disney characters in festive costumes, and holiday photo opportunities.

JustFab Introduces New Paulina Rubio Collection to Hispanic Media

JustFab announced the launch of an exclusive collection of shoes and handbags in collaboration with Latina superstar Paulina Rubio. To announce its partnership with Rubio and raise brand awareness in the U.S. Hispanic market, VPE coordinated two media events at JustFab’s flagship store at the Glendale Galleria.   Read More

McCafé® Pumpkin Spice Latte Makes Debut at Latin GRAMMY® Acoustic Event

McDonald’s partnered with The Latin Academy of Recording Arts & Sciences to introduce its new McCafé Pumpkin Spice Latte to a crowd of more than 650 Hispanic influencers during a private concert by singer and Latin GRAMMY® winner Draco Rosa at Avalon Hollywood in Los Angeles.   Read More

Televisa Foundation Announces Its Launch in the U.S. to Help Latino Children and Youth

Televisa Foundation announced its official launch in the U.S. with two special events in Los Angeles executed by VPE Public Relations to drive media attention and positively engage with the Hispanic community, including students, teachers, parents, and community and education leaders.  Read More
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Happy Earth Day! ...

¡Feliz Día de la Tierra! Happy Earth day!

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It's time for our annual Easter Egg Hunt and Elaine has already found a few! Lucky! ...

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