PACIFIC STANDARD TIME: LA/LA THROWS FREE PUBLIC LAUNCH PARTY

Free, Daylong, Public Launch Party at Grand Park on Thursday, September 14, Noon – 10 PM

Los Angeles, CA, July 25, 2017 – Pacific Standard Time: LA/LA (PST: LA/LA) announced a free, daylong party for the public in downtown L.A.’s Grand Park on Thursday, September 14, 2017, to celebrate the arrival of PST: LA/LA. The party runs from noon to 10pm and features music, food, drink, activities, giveaways, and a chance to plan an itinerary for Southern California’s largest arts experience.

The celebration kicks off at noon with an exciting lineup of music and dance performances organized by The Music Center’s Grand Park team. First up is a performance by Ori, presenting an exploration of ancestral and modern folk music from Latin America, with an emphasis on Afro-Cuban and Brazilian dances. Ori’s performances tell intimate stories of loss, hope and triumph in the Americas. The performance features dancers Cristina Lucio, Rachel Hernandez and Kati Hernandez, singer Dana Maman, and musicians Alberto Lopez, Gabriel Osuna, Kahlil Cummings, and Gerardo Morales.

The party continues with a pop-up interactive installation, the PST: LA/LA Mobile, delicious fare from local food trucks, and a themed bar.

The pop-up installation and social space will offer the public an opportunity to learn more about PST: LA/LA’s vast array of exhibitions and programs from museums, performing arts organizations and other partnering institutions across Southern California. Visitors of all ages are invited to explore the book nook with exhibition catalogues highlighting Latin American and Latino art, participate in hands-on workshops, engage with PST: LA/LA ambassadors, and relax with friends.

In addition, guests can explore the PST: LA/LA Mobile, which will feature an interactive selfie station and a touch-screen that will aid in designing personal itineraries for visiting the many PST: LA/LA exhibitions and programs. Inside this state-of-the-art vehicle, visitors can use technology to get a sneak peek at the many cultural institutions and works of art to be discovered during PST: LA/LA.

The musical entertainment heats up again as the sun comes down, when DJ Cee Brown takes the stage at 6pm, accompanied by Aponte. Inspired by Afro-Caribbean sounds, Cee Brown is one of the co-creators and resident DJs of BODEGA, a warm and welcoming dance party focused on Latin heavy vibes. Most recently, he has appeared as part of Flowers RDM, which stands for Rhythm, Delight and Music. He is joined by his fellow Flowers RDM co-creator Aponte, an Official Latin Percussion (LP) sponsored musician who has been called the future of Latin sounds: Salsa, Hip-Hop, Reggaeton, Soul and Jazz.

Quantic takes the Grand Park stage at 8:30pm, with the Quantic Soul Orchestra. A multifaceted, truly global artist, Quantic leads the way in blending the sounds of Global Dance music with the powerful, iconic rhythms of Tropicalia. The time he spent traveling in Latin America—especially his years living in Colombia, where he founded the Sonia del Valle studio—immersed him in many of the traditions of Latin music. His global travel brought him to Los Angeles for many years, where his “Quantic” moniker was born. His sound embodies L.A.’s unique role as the crossroads of Latin, Electronic, and global dance music.

“We invite people to join us in this great public celebration to get a taste of the excitement and learn more about how they can experience Pacific Standard Time: LA/LA through next January,” said Jim Cuno, president of the J. Paul Getty Trust, which is leading the far-reaching and ambitious exploration of Latin American and Latino art in dialogue with Los Angeles taking place from September 2017 through January 2018.

EVENT DETAILS

What: Free public launch party to celebrate start of Pacific Standard Time: LA/LA

When:             Thursday, September 14, 2017 | Noon – 10pm
(12pm: performance by Ori, 6pm: DJ Cee Brown takes the stage, accompanied by Aponte; 8:30pm: Quantic Soul Orchestra performs)

Where:            Grand Park | 200 N Grand Ave, Los Angeles, CA 90012

Metro Access:  Visitors to Grand Park can travel via the Metro Red/Purple Lines to Civic Center/Park station, or via the Gold Line to Union Station or Little Tokyo/Arts District Station (a 7-12-minute walk).

The Music Center Garage: Enter via southbound traffic, turning right into the garage from Grand Avenue between First Street and Temple Street. Event Rate of $9 (cash or credit upon entry) begins on weekdays at 4:30 p.m. or two hours prior to matinee performances and on weekends all day. Non-Event Rate is $3.50 for every 15 minutes, with $20 maximum (cash or credit upon entry). Parking after 8:00 p.m. is $5.

Walt Disney Concert Hall Garage: Enter via Second Street between Hope Street and Grand Avenue. Event Rate of $9 (CASH ONLY upon entry) begins on weekdays at 4:30 p.m. or two hours prior to matinee performances and on weekends all day. Non-Event Rate is $3.50 for every 15 minutes, with $20 maximum (CASH ONLY upon entry). Parking after 8:00 p.m. is $5.

Cost:               Free

Website:          Eventbrite

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Visit pacificstandardtime.org for more information about Pacific Standard Time: LA/LA and the launch party at Grand Park.

The Pacific Standard Time: LA/LA Launch Party is a collaboration between Pacific Standard Time: LA/LA, Grand Park, The Music Center, Community Arts Resources (CARS), Spinagu, and Zynger Events.

Support for Pacific Standard Time:
Pacific Standard Time is an initiative of the Getty. The presenting sponsor is Bank of America.

Lead Sponsors

Pacific Standard Time: LA/LA Leadership Council, California Community Foundation, Design Miami, The James Irvine Foundation, Jose Cuervo® Reserva de la Familia®, Los Angeles Tourism & Convention Board, Montage Beverly Hills, The Ralph M. Parsons Foundation, Sony Pictures Entertainment Inc., South Coast Plaza, Terra Foundation for American Art

Additional Support Provided By

Accenture, GRoW @ Annenberg, The Herb Alpert Foundation, Mr. and Mrs. James Ukropina, The Rose Hills Foundation, Weingart Foundation

Media Partners

Jezebel/Fusion, Los Angeles magazine