At VPE, we do more than work in the Hispanic market…we live  it. Our reputation of integrity and service is built on more than 20 years of experience serving the best interests of both our clients and our community.

VPE has delivered sound strategies for its clients that have forged lasting relationships with Hispanic consumers since 1988.  From New York to Los Angeles and all points between, VPE has helped clients in the corporate, non-profit and governmental sectors connect with Hispanic consumers in meaningful ways.


We work hand-in-hand with Hispanic media outlets across the country to develop impactful and engaging stories that resonate with all segments of the market — young and mature, bilingual and monolingual.  Our connections and reputation with Hispanic media are deep and well respected.


Our extensive network of connections includes key decision-makers in all sectors of the national Hispanic market.  We are connected not only to the thought-leaders of the market, but to the pulse of the community itself.


Meet our team

VPE’s team of skilled bilingual/bi-cultural professionals develops creative strategies that deliver goal-oriented results.  How? By translating our passion for the culture into meaningful communication strategies.

Patricia Perez Profile Image

Patricia Perez


Patricia Pérez has been a guiding force behind the establishment of VPE Public Relations as one of the nation’s leading Latino-owned public relations firms, and has been an active leader in numerous non-profit organizations that seek to improve the conditions of the Latino community locally and nationally.

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Maricela Cueva

Vice President Social Marketing

A recognized expert in community outreach and social media engagement, Maricela has successfully managed numerous marketing campaigns aimed at all segments of the Latino market, from the hard-to-reach to community leadership.
Lorena Alamillo Profile Image

Lorena Alamillo

Sr. Account Executive - Consumer Strategies Group/ Social Marketing

Lorena’s multicultural background and experience in both mainstream and Latino markets has been instrumental in her work as a public relations professional.

We’d love to hear from you.



Contact us today to find out how we can help you do just that!