Event Coordination

Encuentro 2014

 The Los Angeles Theatre Center (LATC) in association with the Latina/o Theatre Commons presented Encuentro 2014, a month-long celebration of Latina/o theatre. The groundbreaking month-long event was the first theater festival in the U.S. to bring together more than 19 theater companies and 150 artists from the U.S. and Puerto Rico to present 19 works that represent the multi-faceted Latina/o experience on stage – from violence at the border and pressing immigration concerns to the complexities of romantic relationships and families. The festival featured Pulitzer Prize-winning plays, English and Spanish-language productions, devised theater, experimental work, ensemble-based and solo shows.

The Challenge:
To promote Encuentro to a wide audience of Latinos and theatre-goers throughout the Southern California area that will drive audience attendance; and use Encuentro as a platform to enhance the stature and profile of LATC nationally.

Services Provided:

  • Media Relations
  • Translation
  • Community Relations
  • Red-Carpet Coordination
  • Event Coordination

The national theater festival generated local and national broadcast, print, online and blog media coverage, garnering 27 earned media placements with over 45 million impressions.

  • Feature cover story in the Calendar Section of the Los Angeles Times
  • Exclusive coverage from the national syndicated show American Latino TV which airs on the following general market affiliates throughout the U.S: NBC, FOX, ABC, MY TV, KCAL and CBS
  • Newswire Agencia EFE‘s story was widely picked up in national and international media including Fox News Latino
  • Story in La Opinión was picked up by the leading daily newspapers in Chicago (La Raza), New York (El Diario), San Francisco’s (El Mensajero), Orlando (La Prensa) and Houston (Rumbo)

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